The need for confinement that has spread throughout all of the world’s major centers has demanded new ways of dealing with daily situations, such as consumption itself.
Limited by the lack of open commerce, there’s only one way out: digital shopping. This category, which was already becoming a viable option for many consumers, became stronger at this moment of confinement.
Representatives of the segment in Brazil, such as the Associação Brasileira do Comércio Eletrônico (ABComm) (Brazilian Association of Electronic Commerce), declare that the quarantine situation has already impacted the national e-commerce, with a performance higher than expected at this time of the year.
This happened not only due to the increase in sales of products usually bought through the internet, such as electronic and home appliances, and books, for instance. What leveraged the sales sector are new segments of commerce being attended to digitally, such as grocery and drugstore shopping, and food delivery services.
The consumption via internet of daily goods, such as food and cleaning products, has leveraged this sales model. This means a great advance for the entire market of e-commerce in Brazil. Mainly for representing the gaining of the confidence of consumers in the digital medium, as they perceive that it is an easy, practical and safe way to buy what they need.
